Original 1976 Thomas Millar 7UP Light and Fizz Rainbow Dot Disco Dot Lexan Advertising Sign 73″ X 36″. An ULTRA-RARE amazing original GIANT 1970s 7UP Rainbow Dot or Disco Dot (as it is sometimes called) advertising sign. Thomas Miller (1920–2012) was a pioneering African American graphic designer who served as the chief designer for the iconic 1975 7UP logo and packaging redesign. Working at the Chicago-based design firm Morton Goldsholl Associates, Miller completely modernized 7UP’s visual identity, replacing its previous psychedelic illustrations with a sleek, minimalist aesthetic.On of the most historic periods of advertising for 7UP. This light up Lenax is stunning and offers the opportunity to display flat of with a light box.

Graded: NM- (Near Mint Minus for mild to moderate signs of age and wear)

Dimensions: 73” X 36″

Comes with our Renew Antiques satisfaction guarantee

THIS ITEM WILL NOT BE SHIPPED. LOCAL PICK UP ONLY CHICAGO, IL BURBS 60503